What is the intended purpose of unfair trade practices laws?

The intended purpose of unfair trade practices laws is to safeguard consumers from deceptive practices that can occur in the insurance industry. These laws are designed to promote transparency, fairness, and ethical conduct among insurers and agents. By regulating practices that are considered misleading or fraudulent, such as false advertising, misrepresentation of policy terms, or unfair claims handling, these laws help ensure that consumers have access to clear and accurate information. This fosters a marketplace where consumers can make informed decisions when selecting insurance products and services. Ultimately, the protection of consumers aims to build trust and confidence in the insurance system, which is essential for its overall functioning and integrity.